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Why It’s Important to Study Your Competition

With millions of websites, companies, and blogs, competition today is fierce - especially on the internet. The internet and most especially social media are responsible for creating waves of interest. With that in mind, it is important to know and study that competition fast and furiously. Rather than spend so much time trying to outsmart the competition, studying and making them your ally is a wise choice. Studying Your Competition Go on other blogs; check out their services and the quality of those services. They may have other products or services that you have not yet incorporated into your business model, for example: * EBooks * Videos * Newsletters * ECourses Go on their Facebook fan pages and follow them on Twitter. See how many likes they receive, how long they have been around, and how they follow the trends. Marketing and Social Media Check out the competitions marketing strategy. Take a look at what may or may not be working for them. * See where and when and…

Doing Your Best Work Every Day – Here are 5 Tips

No two workdays are the same, most of the time. There are many days where merely showing up to work seems like that is the best you’ll do. Showing up and doing your best work on the daily is what will ultimately set you apart and make you feel like a more productive member of the organization.

Set Clear Milestones

You have a project to complete. Instead of working endlessly toward that one end goal, set mini-goals or milestones for yourself. If you can meet a milestone every or every other day, it will be easier to keep your head up and pushing forward with the same vigor as day one.

Prioritize and Plan

Many jobs include prioritizing work tasks. Take time at the beginning and end of every day to look at what you have done and what you need to do. Prioritizing and planning your workday (or the next one) will allow you to move seamlessly through your day without losing focus.

Conquer Difficult Tasks First

That one task you are really dre…

The Functions in Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company. Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized t…

Want to Read More? Set Reading Goals

Harper wanted to read more often. But she never seemed to have the time to do it. When the topic came up at her local PTA meeting, another mom passed along a few tips she’d learned that allowed her to read forty books a year or roughly 3.33 books a month. Here’s what she shared… Create a Daily Page Goal The first way to begin reading more is to set a daily page goal. In the beginning of your journey, start small. It’s good to aim for five to ten pages if you don’t regularly read as this will get you into the habit of picking up a book daily. As time goes on, you may find that you want to challenge yourself even more. You might set a new goal to read twenty, thirty, or even fifty pages a day. A good reading goal should stretch you but not overwhelm you. Choose a Reading Routine Besides knowing how much you’ll read, it can be helpful to know when in the day you’ll get your reading in. For example, you might decide that instead of checking your email on your phone i…

Embrace Freelance Work

Melody wanted to start her own business. After years of climbing the corporate ladder at a marketing agency, she was tired of the politics, the long hours, and the time spent away from her growing family. When Melody started researching other options, she came across a Facebook group filled with moms like her – who wanted to start their own business. Melody quickly posted, curious about her options. Another mom in the group, Erica, introduced Melody to the idea of freelance work or offering a virtual service in exchange for money. What Do Freelancers Do? Erica explained that many people offer freelance services. These can include editors, writers, graphic designers, programmers, and more. If you have a skill that others are willing to pay for, then you could be a freelancer. As a freelancer, you’ll find clients, complete a project for them, and get paid. Some freelancers go full-time, earning six figures from their online business. Others prefer part-time hours a…

How to Tell Legitimate Opportunities from Scams

One thing about trying to find a work-at-job or business opportunity that turns people off or frightens them away from the idea, is the prevalence of scams. One thing you have to realize is that work-from-home scams have been around long before online work-from-home scams existed. They were often advertisements in various magazines that promised millions for doing nothing, just send in your money to find out how. Here are some ways to tell whether a business opportunity is real, or simply too good to be true. * No Way to Contact the Business – If the opportunity is real, they’ll have a real business website with a real business email address at the minimum, not a Yahoo, Hotmail or Gmail address. You should easily be able to look up the people and the name of the business to find out more information. * Promises of Riches Overnight – Any plan that claims you’ll become rich overnight is a scam. It’s just not going to happen. Working from home at a job, or running your ow…

Fear of Failure, or Fear of Success?

Did you know that more people are afraid to succeed than they are to fail? There is one big reason for this, and it may surprise you when you learn about it. When people fail, they can find all kinds of reasons or excuses as to why they failed. Others will even chime in as to why the person failed. They will say things like, “it wasn’t meant to be.” Another common one is, “your heart wasn’t in it.” When people succeed, however. There are no excuses. The steps they took, worked. Perhaps it was a fluke that it worked. But what if it happens again? Then, there is no way out of it. Failure has an escape plan; success does not. The reason people are afraid of success is it forces them out of their comfort zone. They now have to solidify their game plan and continue on the successful path. They can no longer tell people it can’t be done because they did it. It’s proven. How do you overcome that fear of success? You plow through it. If you ever saw the movie Caddyshack, Ty…

134+ Grants, Loans and Scholarships for Women

Welcome to HER Business Listings Directory of 134 Grants, loans and scholarships for women resource + 7 NEW GRANTS JUST ADDED. This list has been compiled to help women easily find funding resources without having to do an extensive web search As of publication date, all links have been checked for accuracy. Should you offer grants, loans or scholarships for women or know of additional resources feel free to leave them in the comments section below. Also do let us know if you find any broken links or irrelevant resources. This is a dynamic list and as such will be reviewed and updated for accuracy frequently. SCHOLARSHIPS & GRANTS FOR WOMEN 1. The Amber Foundation ~ https://ambergrantsforwomen.com/about-us/ 2. School of Computer Science ~ http://women.cs.cmu.edu/Resources/Funding/ 3. Women's Fund of Central Ohio ~ www.womensfundcentralohio.org/ 4. Scholarships for Mom ~ http://scholarships4moms.net/scholarship-application-for-moms 5. The Asia Foundatio…

Making Time for You – What Mompreneurs Need to Know

You are busy at both work and at home. Some days it may seem impossible to find time for YOU. You may wonder how other busy Mom Entrepreneurs make time for themselves, but you don’t have time to stop and ask. Here are four quick tips: If it’s too late and you are already stressed… 1. Take a break. Have you ever been overwhelmed and feel you can’t stop for fear you will fall further behind? When you’re in a high-stress situation, your thinking is often cluttered making you less productive. Michele Dortch, The Integrated Mother, suggests that you take a break when you become stressed. Whether you choose a 15-minute nature walk or a full day doing activities you love, stopping can actually provide amazing clarity and help you complete your tasks on time. This may seem counterproductive, but it really works! To prevent going on overload, try the following tips on a regular basis… 2. Take time out to socialize each week. Alice Seba of Mom Masterminds advises taking tim…

How to Create Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1 Tap into Your Prospects’ Emotions According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful. Other emotions you can tap into are a desire to feel: 1. Attractive 2. Sexy 3. Assertive 4. Confident 5. Energetic 6. Pampered 7. A sense of belonging 8. In control of their own destiny 9. Wealthy 10. Proud 11. Respected 12. Safe #2 Make it Active To compel it’s important to use active language - language that shows movement and commands atten…

Visualizing Your Success is a Habit

Get into the habit of visualizing your success. Now sitting around and daydreaming in generalizations about it is not what we mean. You need to visualize specifics. To return to the basketball example, daydreaming about being carried off the court on your teammates' shoulders is just daydreaming. Picturing in your mind how you will work a play if your opponent makes a particular move, picturing your exact response to it, is visualizing specifics. If you run through specific moves in your mind, you will be prepared when the need for those moves arises. Don't be afraid to use your imagination to visualize new and better ways to accomplish things, as well. Here in your mind, you can try doing things in ways that are different from the usual. This is a creative process - you may have heard of creative thinking. Training yourself to think creatively is largely learning to let your imagination work on methods that are different from the "way things have always been done." It's bre…

Differences Between Marketing and Advertising

Marketing and Advertising, although they sound similar, in reality are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand beginning with research, to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is conveying the message through a variety of mediums to promote the product. Advertising is one of the most important components of a marketing strategy and can also be the most expensive. Advertising constitutes sending the message through a variety of means - sharing about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via ad channels like televis…