Boss of You Archives - Her Business Directory™

Less Hustle, More Revenue

"Less hustle, more revenue" is a mantra that emphasizes the importance of working smarter, not harder, to increase your income and profitability. Improving efficiency and increasing profitability in business requires a combination of strategic planning, streamlined processes, effective management, and innovation. That includes diversifying revenue streams, monitoring financial performance, forging partnerships with other businesses or organizations that complement your offerings and expand your reach.

Here are 17 strategies to work smarter, not harder:

Prioritize High-Impact Tasks: Focus on tasks that have the most significant impact on your revenue. Identify the 20% of activities that generate 80% of your results (Pareto Principle) and allocate more time to them. Optimize Your Sales Funnel: Streamline your sales and marketing processes to convert leads into customers more efficiently. Invest in improving your website, email marketing, and sales cop…

Keep Moving Forward

The world is splitting apart, and young Eep is running toward a new, adventurous life. Every step she takes is perilous and fraught with danger as the earth crumbles all around her. Behind her is the dark cave she’s always called home. Ahead of her is tropical beach that’s just out of reach. Her father shouts, “Don’t go! It’s too dangerous! Listen to your fears!” Meanwhile her new friend, Guy, runs alongside her, telling her, “Keep going. I believe in you. You can do this.”This, of course, simply paraphrases a scene from the children’s movie “The Croods,” but it holds profound truth for us all.

Inside your mind lives the voice of a protective authority figure who wants you to play it safe. You also have an adventurous champion who wants you to go for it. The difference between your life in a dark, musty cave and your life in a lush island paradise is your willingness to keep moving forward.

Here are 3 tricks you can use RIGHT NOW to become as…

Embrace Freelance Work

Melody wanted to start her own business. After years of climbing the corporate ladder at a marketing agency, she was tired of the politics, the long hours, and the time spent away from her growing family. When Melody started researching other options, she came across a Facebook group filled with moms like her – who wanted to start their own business. Melody quickly posted, curious about her options. Another mom in the group, Erica, introduced Melody to the idea of freelance work or offering a virtual service in exchange for money. What Do Freelancers Do? Erica explained that many people offer freelance services. These can include editors, writers, graphic designers, programmers, and more. If you have a skill that others are willing to pay for, then you could be a freelancer. As a freelancer, you’ll find clients, complete a project for them, and get paid. Some freelancers go full-time, earning six figures from their online business. Others prefer part-time hours a…

Why Business Planning Is The Secret To Success

Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year as well as the one coming up. Setting aside time at the end of the year, to plan out what I want to do and more importantly what growth I want to achieve in the coming year has been crucial to my own success. Over the next several days, I want to share some of what I’ve learned - and hope you too will find it helpful in your business. Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here. The first is efficiency. When you go in with a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know e…

Are You a Female Entrepreneur? 6 Things You Should Do Every Week

Being a female entrepreneur isn’t an easy job. Whether you’re a solopreneur or in charge of a team, you still end up juggling a million different jobs and constantly trying to outrun time.

It’s a career we’re all passionate about (you wouldn’t be an entrepreneur if you didn’t love what you do) but sometimes we’re so exhausted doing menial tasks that we forget the important things.

Without adding much more to your plate, here are six small but essential things you should be doing every week if you’re a female entrepreneur.

Recommended reading: Four New Year’s Resolutions Every Entrepreneur Should Set

Read a book: be prepared to learn

Learning doesn’t stop just because you’ve made a bit of money. There are always opportunities to learn and grow, and as …

The Real Reason You’re Not Being Paid the Same as Men

By Kelly Lockwood Primus, President & COO, Leading Women

Gender Balance. Let those two words sink in for a moment. What do they mean? It’s a term used in business that most companies strive for but very few actually achieve—it’s a culture of parity. In its simplest form, Gender Balance means having a balanced mix of men and women in leadership roles. It means the women in those leadership roles are being paid equally and treated the same as their male colleagues in similar roles. It means women have the same opportunity for advancement as the men in the organization. Does this sound like the company you work for?

Probably not.

Here’s why—until companies fix their culture, they’ll never achieve true balance—and women will never be on a level playing field with their male counterparts, or achieve…

Keep Moving Forward

The world is splitting apart, and young Eep is running toward a new, adventurous life. Every step she takes is perilous and fraught with danger as the earth crumbles all around her. Behind her is the dark cave she’s always called home. Ahead of her is tropical beach that’s just out of reach. Her father shouts, “Don’t go! It’s too dangerous! Listen to your fears!” Meanwhile her new friend, Guy, runs alongside her, telling her, “Keep going. I believe in you. You can do this.” This, of course, simply paraphrases a scene from the children’s movie “The Croods,” but it holds profound truth for us all.

Inside your mind lives the voice of a protective authority figure who wants you to play it safe. You also have an adventurous champion who wants you to go for it. The difference between your life in a dark, musty cave and your life in a lush island paradise is your willingness to keep moving forward.

Here are 3 tricks you can…

The Boss of You

Throughout your life, many people have tried to shape your values and tell you what to believe, what to think, and what you should hold dear. Most, if not all of these people were well-intentioned, each of them imparting lessons learned through experience, and speaking from their own unique perspective. These people were your parents, your teachers, your spiritual leaders and your friends. Every one of them wanted the best for you…as they saw fit.

Now you’re an adult, and as you’ve probably figured out, nobody is the boss of you except for you. Even if you follow the requests (or orders) of someone you hold to be an authority, you’re doing so because you choose to do so because you respect that authority.

With that understanding, it’s important that you only do or say things that align with your chosen core values, whether those requests come from within, or someone else.

When you run across situations tha…