How to Create Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1 Tap into Your Prospects’ Emotions According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful. Other emotions you can tap into are a desire to feel: 1. Attractive 2. Sexy 3. Assertive 4. Confident 5. Energetic 6. Pampered 7. A sense of belonging 8. In control of their own destiny 9. Wealthy 10. Proud 11. Respected 12. Safe #2 Make it Active To compel it’s important to use active language - language that shows movement and commands atten…
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Get Ready for the Holidays with These Ten Marketing Tips

Yes, there is still time to get ready for the holidays! Here are a ten tips to make for a more successful holiday season. 1. Review last year’s sales records. Compare them to prior years. This will help you “forecast” what you could do this season. Has your business seen a steady increase each year. Have you had poor sales one year and brisk the next? If so, what was happening in the world? Was the economy strong or weak? Did a natural disaster affect your business? You must consider all things possible when making your forecast. 2. Check inventory. Do you have items from last year that you need to sell? Can you sell them at full-price (such as traditional items)? These do not include the trendy seasonal items that reflected the times and would be considered outdated by your customers. 3. Review the items you have pre-ordered – it is amazing how quickly we forget all those wonderful things we purchased during gift and trade shows in anticipation of a good holiday. 4…
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54 GIVEAWAYS TO PROMOTE YOUR BUSINESS

Are you looking for ideas to promote your business during the holidays? Or any time? Has someone invited you to be Joint Venture Partner or Collaborate on a Giveaway (like the one we are hosting on HER Business Directory Listings)? Are you interested in growing your list of prospects and customers? If you answered yes to one or more of these questions, here is the list that can help you! It's our list of 54 GIVEAWAYS TO PROMOTE YOUR BUSINESS. Feel free to click on the image next to the list and download the pdf - save it for future reference or share it! Templates and Checklists Ebooks Special Reports Systems Assessments Toolkits Consulting Courses Video Series Interview Opportunities Graphics Web Design Landing Pages High Ticket Items Drawings for limited editions, artwork, crafts Audio Training Reviews Guides Surveys Contest Creation Get It Done Products Games Writing & Copywriting Help Your Expertise Tutorials Discovery Sessions Online Training Online Promotion Str…
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Web Directories – Free Versus Paid

ABOUT WEB DIRECTORIES

"You could spend thousands on your website hoping for business. But until someone links to it, your site might as well be invisible, because it will be an uphill battle to get ranked in the search engines." Heidi Richards Mooney Listing your web site in online directories have numerous benefits. Informative decisions must be made when choosing between submitting a site to a paid or free web directory. Whatever your choice, ensure that your website conforms to all required norms: complete, detailed, user friendly, and distinctive. The options are many and stem from two main categories: free directories and paid directories. A free directory can be a great way of getting back links. Your site will likely get listed on a PR3 or PR4 page. With most directories, your site could get listed within a few days or it could take a month or more. And because they are free sites, its possible that your listing never shows …
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7 Ideas for Generating More Leads in Your Business

"No matter what business you are in, you need prospects. You need people to market to, in the hopes of turning those leads into customers. Businesses both online and off can benefit from the following 7 ways to generate more leads to fill your sales funnel, build your email list and leverage to turn into cash-paying customers." 1 – Start a Podcast It seems everyone has a blog, but few marketers have podcasts. Video and audio podcasts can engage your audience much better than a text-based approach. 2 – List Your Business on Online Directories A business directory is the perfect online medium to showcase your products and your services 24/7. Find directories that allow a link back to your website.  Post on directories that will share your listing.  Niche directories can be valuable in that they do not typically have millions of listings so you have a better chance of standing out. When others visit the site to list their business, they search the categories that int…
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Submit your website to online business, professional and niche directories

Most experts agree that submitting your website(s) to search engines like Google lets them know your site exists. However, today Google finds sites often within moments of being published.  The new technology, coding and the way sites are created has made it easier for search engines to find you. That, however does not mean your site will rank well, at least at the beginning. Until you can establish your site as an authority on a specific topic, it could take a long time to reach page 1 in search. There are ways you can help increase your chances of getting found and increase your search rankings. One way is to submit your website to business, professional and niche directories like HerBusinessListings.com.  A link from a credible directory is more valuable than a link from a lesser known web site. As search engine algorithms evolve, more weight is being put on keyword related/niche backlinks. Which is why it's important to submit your website to all the directories in yo…
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How to Add Your Business

  Learn more about HER Business Listings and how to effectively add your business to our Women-Owned Business and Professionals Directory as well as the benefits of upgrading to a Premium Business Listing when you visit our About page. Here is an easy to follow Step by Step Tutorial: How to Add your business to Her Business Listings Directory from Heidi Richards Mooney   A FEW LISTING TIPS: ALL LISTINGS MUST BE SUBMITTED IN ENGLISH! ALL OTHERS WILL BE REMOVED. UPLOADING A LOGO: LOGO DIMENSIONS SHOULD BE at least 250 X 200 (or any combination that equals those dimensions - the first number is 1.25 times larger than the second number in pixels) SLIDER IMAGE DIMENSIONS SHOULD BE at least 600 X 400 (eg. 1200 X 800 or 2100 X 1400 or any combination that equals those dimensions - the first number is 1.5 times larger than the second number in pixels). SLIDER IMAGES ARE ONLY AVAILABLE TO PREMIUM LISTINGS. Have your listing details ready in a document…
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