Keep Covid stress out of your customer communication

12 steps executives can take to hold toxicity at bay and put good karma into the universe

TL;DR: Pandemic stress-related toxic communication can creep into your customer communication. Don’t let it! Set the example, nip toxicity in the bud, protect your team from incoming, build in rest, celebrate the good stuff, and codify that positive voice in your company styleguide.

As we think about healthy communication at work, we’re reminded of the saga of Away. The direct-to-consumer luggage company experienced such massive growth that it couldn’t keep up with demand. As customer requests piled up despite the customer service team’s 16-hour workdays and canceled vacations, executives blamed the team for not keeping up. They reportedly became so toxic that the team virtually imploded, service quality plummeted, and the story unfolded in an unflattering media exposé.

This moment finds us with a different kind of anxiety. Pandemic-related stress is at an…

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What Motivates People to Pass Content On?

If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from certain sites to friends, while not at all for other sites? These are some of the main factors in play when it comes to why people pass on certain pieces of content. Thinking Emotionally Rather Than Logically Really great marketing gets people to take action by having them think emotionally rather than logically. For example, if a video gets someone really shocked and outraged about some political position, they might post that video on their Facebook wall without necessarily double-checking any of the facts in the video. It wasn't necessarily that the video presented shocking facts, but the fact that they managed to get the watcher in an outraged emotional stage. If you can get your content to really get people fired up, they'll often be much more willing to pass it o…
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How Your Diet Will Influence Your Business Success

Let’s talk about the food you eat and how that has an impact on how you feel, how healthy you are, and finally how productive you end up being throughout your busy day. In turn, this will help you become more successful at your job or in your business. In other words, the topic today is how your diet can influence your business success. 

When you think about improving your productivity and your bottom line, cleaning up your diet isn’t usually the first strategy you would consider implementing. The changes the food we eat make on a day to day basis are subtle and easy to miss. 

It is a little easier to see when food affects us badly. Think back to the last time you had a big lunch of pasta and felt like taking a nap after your meal. In this case, the food you ate made a big difference in how much you got done that day. Choosing a healthy light lunch would have served you much better.

While the food you eat has small daily effects that …

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How to Tell Legitimate Opportunities from Scams

One thing about trying to find a work-at-job or business opportunity that turns people off or frightens them away from the idea, is the prevalence of scams. One thing you have to realize is that work-from-home scams have been around long before online work-from-home scams existed. They were often advertisements in various magazines that promised millions for doing nothing, just send in your money to find out how. Here are some ways to tell whether a business opportunity is real, or simply too good to be true. * No Way to Contact the Business – If the opportunity is real, they’ll have a real business website with a real business email address at the minimum, not a Yahoo, Hotmail or Gmail address. You should easily be able to look up the people and the name of the business to find out more information. * Promises of Riches Overnight – Any plan that claims you’ll become rich overnight is a scam. It’s just not going to happen. Working from home at a job, or running your ow…
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Making Time for You – What Mompreneurs Need to Know

You are busy at both work and at home. Some days it may seem impossible to find time for YOU. You may wonder how other busy Mom Entrepreneurs make time for themselves, but you don’t have time to stop and ask. Here are four quick tips: If it’s too late and you are already stressed… 1. Take a break. Have you ever been overwhelmed and feel you can’t stop for fear you will fall further behind? When you’re in a high-stress situation, your thinking is often cluttered making you less productive. Michele Dortch, The Integrated Mother, suggests that you take a break when you become stressed. Whether you choose a 15-minute nature walk or a full day doing activities you love, stopping can actually provide amazing clarity and help you complete your tasks on time. This may seem counterproductive, but it really works! To prevent going on overload, try the following tips on a regular basis… 2. Take time out to socialize each week. Alice Seba of Mom Masterminds advises taking tim…
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How to Create Powerful Headlines That Sell

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1 Tap into Your Prospects’ Emotions According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are: For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful. Other emotions you can tap into are a desire to feel: 1. Attractive 2. Sexy 3. Assertive 4. Confident 5. Energetic 6. Pampered 7. A sense of belonging 8. In control of their own destiny 9. Wealthy 10. Proud 11. Respected 12. Safe #2 Make it Active To compel it’s important to use active language - language that shows movement and commands atten…
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Your Health: Your Most Important Business Asset

We often take our health for granted. When people are in their teens and twenties, it’s common for them to not even think about health issues or to neglect proper nutrition, exercise and sleep. As they get older, this neglect may catch up to them, resulting in deteriorating health. Unfortunately by the time your health declines, it is often too late to recover. Poor health will rob you of energy, quality of life, and ultimately your business. As an entrepreneur, you can’t afford to neglect your health. From the start, you should be developing good health habits. Just as you have developed a solid plan for your business, you need to have an effective plan for your well-being. You need to be proactive with your health. This means taking time away from work to exercise, eat healthy and get enough sleep. Developing good habits takes time and a conscious effort. Start by writing down your goals on paper. What fitness level do you want to achieve? How are you going to exerci…
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Getting organized is the key to Efficiency, Effectiveness and Economic Success

Women Who Work From Home Know that Being Organized is the Key to Success

If you want both your business and your home life to flourish, it is important to get organized. Creating some simple organizational steps can keep you from being swamped with work and overwhelmed with laundry in no time.

ESTABLISH GROUND RULES WITH YOUR FAMILY

Tell your family and friends your work hours and your criteria for availability during those hours. You can create a sign for your office door that indicates you are working and when you are available. When I am deeply entrenched in work, I leave the door slightly ajar when my family is home. That is their sign not to disturb me until that door is fully open.

ESTABLISH BUSINESS HOURS

Setting up specific working times during each day has many benefits. First, you’ll be more consistent with your work. Once you’ve gotten used to starting and stopping …

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How to Identify Your Target Audience and Ideal Customer

One of the most important issues to address in your business life is identifying your target audience and ideal customer. Without honing in on a specific target audience, you run the risk of missing the mark. There are several easy steps to identify your target audience and ideal customer. Set Your Goals and Keep Your Goals One of the best ways to identify your target audience is by setting goals for your business. Once you have set identifiable goals, your ideal customer will present him or herself. Keeping true to those goals will ensure that your target audience and ideal customer will return time and again. Measure Your Goals Once you have established what your goals are, it is important to revisit those goals and measure them on a regular basis. A great way to measure your goals to see if they are up-to-date is to utilize social media. Have your customers or clients take a survey or enter a contest to see whether or not your company is meeting and exceedi…
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How to Make Money before You Have Products to Sell

If you’ve decided that you want to work from home running your own business, you may need to have a form of income while you finish creating products and developing your business infrastructure. There are a number of ways in which you can bring in some income while you get your business off the ground. * Provide a Service – If you plan to make your own products and sell them, you likely have skills that other people will want to use. Try finding out if anyone needs the types of service you could offer. Perhaps you’re good at graphic design, database management, transcription, or something else entirely. Put it out there and people may buy your time. * Get a Part-Time Job – If you can’t wait for services to take off, you can get a part-time job. Sign up to be a substitute teacher or a temp at an agency, or head over to your nearest fast food place and you’re likely to be hired on the spot. * Get a Work-at-Home Job – There are also work-from-home jobs that you can get pr…
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Five Secrets of Successful ‘Mompreneurs’

If you’ve ever wondered how some women seem to be able to do it all and have it all, you’ve come to the right place. The first thing to know is that that there’s no such thing as a Super Mom, and that women who appear to have it all, don’t. What they do have is a life that works well for them. And you can too. Successful mom entrepreneurs all have a few key characteristics: * Confidence, or at least a willingness to take a risk. Everyone, even the most seemingly perfect person has insecurities. The difference between successful mom entrepreneurs and others is they have the ability to take a risk. This takes both a high level of confidence and the ability to push past any insecurities and surge forward to achieve what they want. * Resilience, which means a positive attitude and the ability to adapt (because what are you going to do when your youngest gets sick on the day of a big teleconference?). Successful mom entrepreneurs are great at bouncing back from mistakes and…
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How To be Successful at Small Business Bartering

Running a small business can be pricey. This is the main reason why businesses look to barter with each other and save money. Bartering comes in all forms and applies to many different aspects of the business – goods, services or even advice. Seeking out a business to barter with may not be as difficult as you may think. See below for some ideas on how to get your business started with bartering. Business bartering is trading goods or services with another business’ goods or services. The idea is to save money, yet gain the tools needed to run your business. Bartering is the exchange of items without forking out the cash. However, be aware that you are still expected to report to the IRS the value of the items which you have traded. If you find that your company is slow to grow or is not bringing in the cash flow needed to sustain, bartering may work out better for you. Bartering can help to preserve your company’s capital assets. If you find that you are moving inventory…
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