What Motivates People to Pass Content On?

If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from certain sites to friends, while not at all for other sites? These are some of the main factors in play when it comes to why people pass on certain pieces of content. Thinking Emotionally Rather Than Logically Really great marketing gets people to take action by having them think emotionally rather than logically. For example, if a video gets someone really shocked and outraged about some political position, they might post that video on their Facebook wall without necessarily double-checking any of the facts in the video. It wasn't necessarily that the video presented shocking facts, but the fact that they managed to get the watcher in an outraged emotional stage. If you can get your content to really get people fired up, they'll often be much more willing to pass it o…
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What Your Potential Clients Wish You Knew

Your market is out there, and they are looking for you! It doesn’t matter if you’re a health coach for seniors, a dating coach for middle-aged women, or a business coach for crafty people. You have a large audience, and they are eagerly anticipating the help only you can provide. But you’re missing the mark in some important areas, and it’s causing them to turn away in favor of another coach. Make it Easy for Them When you’re selling your products and services online, the one rule you must abide by is to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often coaches (and others) break this rule. They don’t make the “buy” buttons obvious. They don’t make contact information easy to find. They don’t provide clear calls to action on their website. They don’t create easy website navigation so readers can quickly find what they need. They don’t offer the next logical product via a well-planned funnel.…
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Product Promotion Tactics that Work

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies. Make sure you’re not over-promoting in your email communications Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative. How-to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advert…
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7 Ideas for Generating More Leads in Your Business

"No matter what business you are in, you need prospects. You need people to market to, in the hopes of turning those leads into customers. Businesses both online and off can benefit from the following 7 ways to generate more leads to fill your sales funnel, build your email list and leverage to turn into cash-paying customers." 1 – Start a Podcast It seems everyone has a blog, but few marketers have podcasts. Video and audio podcasts can engage your audience much better than a text-based approach. 2 – List Your Business on Online Directories A business directory is the perfect online medium to showcase your products and your services 24/7. Find directories that allow a link back to your website.  Post on directories that will share your listing.  Niche directories can be valuable in that they do not typically have millions of listings so you have a better chance of standing out. When others visit the site to list their business, they search the categories that int…
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