by Heidi Richards | Blog, Branding, Marketing and Sales
A strong personal brand will help you build trust with your audience and stand out in a crowded marketplace. Here are 10 essential steps you can take to build your own memorable personal brand: 1. Define What You Want to Be Known for Identify your niche,...
by Heidi Richards | Blog, Marketing and Sales
What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in...
by Heidi Richards | Blog, Business Tips, Marketing and Sales, Success
People who have studied successful people over the last 300 or more years have found certain traits that accounted to their achievements. These success techniques not only helped them forward but also kept them there even in times of depression, recession or other...
by Guest Writer | Blog, Marketing and Sales, Promoting Your Business
Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing...
by Heidi Richards | Business Listings, Business Success, Business Tips, Marketing and Sales
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. #1 Tap into...
by Guest Writer | Business Success, Marketing and Sales, Promoting Your Business, women in business
Marketing and Advertising, although they sound similar, in reality are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand beginning with research, to designing to advertising to sale....