word of mouth Archives - Her Business Directory™

Five Strategies to Quickly Get More Clients

More clients means more money, right? It also means more awareness and rapid company growth. However, it can be a challenge to ramp up your client list quickly. It takes a solid strategy and a proven plan. Here are five smart strategies to get more clients fast. #1 Partners! Partnerships can help you double your list overnight. Multiply your list and you multiply the number of opportunities you have to turn prospects into customers. And there are a number of ways you can make a partnership work for you. For example, you could promote a partner’s e-book or product on your website in exchange for them promoting your e-book, product or service on theirs. You could swap reviews or even exchange advertisements. However, one of the best ways to optimize a partnership is to cross-promote each other’s opt-in list and free giveaway. Then, when people sign up, you have permission to communicate and market to them. Have a product promotion ready to go and really capitalize o…

5 Easy Ways To Land Your First Side Hustle Client

Landing your first client may sound like an extremely difficult thing to do at first. However, if you work on developing your skills and learn how to present yourself as someone who can add value to other people's businesses, then you'll be able to get the ball rolling on your side hustle! "It’s never been easier to make extra money on your own time and on your own terms." So, here are 5 easy techniques you can follow to get your first-ever paying client: 1. Let your friends know Don't be shy. Your real friends will be happy to help you out, and if they believe in you and your skills, they'll be happy to spread the word about you. If you've got well-connected friends, ask for help. They may be able to connect you with your first client! "The 'sharing economy' is removing barriers; creating opportunities for solopreneurs that were once deemed exclusive to big companies and corporations, and bringing us back to our roots." Unknown 2. Distribute flyers in your neighborh…

Small Business Branding: What Color Says About Your Business

by Amanda Bowman

Color has a deep and often subconscious effect on our behavior.

According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products.

How you use color in your business can affect the success or failure of your business.

Let’s take a closer look.

Color: Truly in the Eye of the Beholder

We can thank Newton for discovering that color is the sensation of light bouncing off something and entering our eyes. Newton found that light is made up of many different wavelengths, each one perceived as a different color.

For example, the color red isn’t actually in the strawberry …

How to Get Current Customers to Refer You to Their Connections

In the past, marketers believed that one unhappy customer would tell 7 other people about their bad experience with a product or business. Today that can be hundreds of people considering all the ways people can express their displeasure via social media and other online avenues. Conversely, before social media, online forums, emails and more, a happy customer may only have told one person about their great experience and today that too can be multiplied tenfold. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Before sharing, the most important thing you need to do is to produce excellent content in a range of formats useful to the prospects in your niche, including: - Articles - Special reports on hot topics in your niche - Videos on YouTube - Images/infographics - Webinars - PowerPoint presentations on platforms like Slideshare - Emalls in your * email marketing platform and autoresponder -…