What Motivates People to Pass Content On?

If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from certain sites to friends, while not at all for other sites? These are some of the main factors in play when it comes to why people pass on certain pieces of content. Thinking Emotionally Rather Than Logically Really great marketing gets people to take action by having them think emotionally rather than logically. For example, if a video gets someone really shocked and outraged about some political position, they might post that video on their Facebook wall without necessarily double-checking any of the facts in the video. It wasn't necessarily that the video presented shocking facts, but the fact that they managed to get the watcher in an outraged emotional stage. If you can get your content to really get people fired up, they'll often be much more willing to pass it o…
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Storytelling – There’s Power in Words

“After nourishment, shelter and companionship, stories are the thing we need most in the world." ― Philip Pullman [bctt tweet="Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising executives know this too. Story-telling is one of the most effective ways to influence a prospect." via="no"] What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities. 1. Storytelling establishes a brand. Many of the world’s most popular brands were built on stories. Ford Motor Company for example, was built and still thrives on the story of Henry Ford. Think about the other stories that are connected to brands. They don’t just have to be about the founder of the company either. Man…
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Want to Write Better? Write More…

... and other tips. Want to improve your writing skills but you’re not sure where to start? Here are five forward-thinking ways to develop your skills, increase your influence and your credibility whether you’re new to writing or have been writing for years. #1 Read industry publications. There are several excellent magazines devoted to helping writers improve upon and expand their skills. These magazines are often broad and appeal to freelance writers, fiction writers and non-fiction writers combined. Before you subscribe to one, because they can be expensive and the information often overlaps, visit their websites and either request a trial subscription or buy an issue or two at the bookstore first. Their websites and newsletters often contain great information as well. And they’re free, so signing up for them is a great way to access quality writing information. Additionally, there are some wonderful writing websites. Subscribe to their blogs, sign up for their …
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