advertising

Marketing and Advertising, although they sound similar, in reality are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand beginning with research, to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is  conveying the message through a variety of mediums to promote the product. Advertising is one of the most important components of a marketing strategy and can also be the most expensive. Advertising constitutes sending the message through a variety of means - sharing about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via ad channels like televis…