by Heidi Richards | Blog, Branding
Finding the right brand ambassador for your business or product is essential for building a strong and authentic brand image. Here are steps to help you find and select the perfect brand ambassador: Define Your Goals and Objectives: Determine your objectives for...
by Heidi Richards | Blog, Business Success, Business Tips
Excerpted from Forging an Ironclad Brand: A Leader’s Guide We all use the word “brand” as though everyone else’s understanding of it were the same as ours. Yet chances are it’s not, says Lindsay Pedersen, author of Forging an Ironclad...
by Heidi Richards | Blog, Business Success, Business Tips, Social Media, Success
You have a website. You know you’ve nailed it with your sales copy. You have a variety of products. The only thing missing… a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that...
by Guest Writer | Blog, Business Success, Promoting Your Business
Just because you have the best product in the world doesn’t guarantee that you will be rich. If you have been in business for a while, its likely you have heard the phrase: “build a better mousetrap, and the world will build a path to your doorstep.”...
by Heidi Richards | Blog, Business Success, Marketing and Sales, Promoting Your Business, women in business
Just about everyone seems to think that a logo is some type of added luxury for wildly successful businesses. That could not be any further from the truth. A logo is what works hand-in-hand with you to push your business forward and inspire curiosity in customers...