What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business
Excerpted from Forging an Ironclad Brand: A Leader’s Guide We all use the word “brand” as though everyone else’s understanding of it were the same as ours. Yet chances are it’s not, says Lindsay Pedersen, author of Forging an Ironclad...
Three Marketing Strategies to Skyrocket Your Business
You have a website. You know you’ve nailed it with your sales copy. You have a variety of products. The only thing missing… a steady flow of potential clients in your market. Sounds easy, doesn’t it? The truth is, though, marketing is the one thing that...
The Best Products Don’t SELL Themselves!
Just because you have the best product in the world doesn’t guarantee that you will be rich. If you have been in business for a while, its likely you have heard the phrase: “build a better mousetrap, and the world will build a path to your doorstep.”...
A Logo? Do You REALLY Need One?
Just about everyone seems to think that a logo is some type of added luxury for wildly successful businesses. That could not be any further from the truth. A logo is what works hand-in-hand with you to push your business forward and inspire curiosity in customers...GET YOUR FREE COPY TODAY!
Women in Ecommerce
- Women in Ecommerce® Featured in November 2025 Issue of FORCE Magazine November 26, 2025A Global Spotlight on Gratitude, Giving & Heart-Centered Leadership Fort Lauderdale, FL – November 2025 … Women in Ecommerce® (WECAI.org), an international organization dedicated to helping women entrepreneurs thrive online and offline, is honored to be featured in the November 2025 edition of FORCE Magazine, a globally recognized publication that celebrates everyday heroes who lead […]
- Virtual Gift Bags: The Digital Delight That Keeps on Giving October 26, 2025Remember the days when event swag meant tote bags, pens, and keychains that somehow multiplied in your closet? Times have changed and so has the way we deliver value to attendees, partners, and online audiences. Enter the virtual gift bag, the modern marketer’s secret weapon for delighting participants, extending event impact, and building lasting brand […]
My Pink Pages
- How to Reach More People by Speaking on Podcasts November 21, 2025Podcasting has become a powerful medium for spreading messages, building brand awareness, and reaching new audiences. With over 464.7 million podcast listeners worldwide and an estimated 100 million Americans listening to podcasts monthly, this medium provides a unique opportunity for thought leaders, entrepreneurs, and professionals to expand their reach. If you’re looking to grow your […]
- MML Talks November 21, 2025ABOUT THE SHOW MML Talks is a podcast dedicated to opening the conversations most people shy away from. It dives into topics that are often labeled as taboo—the kinds of experiences we’re taught to keep quiet, bury, or navigate alone. Through honest dialogue and expert insight, the show explores trauma, abuse, mental health struggles, and […]
We Magazine for Women
- The Art of Raising Your Prices Without Anxiety: How to Charge What You’re Worth December 2, 2025This is part three of a new series called Money Vibes Raising your prices shouldn’t feel like an emotional obstacle course — but for many women in business, it does. You know you’re good at what you do.You know you bring value.You know you’re undercharging…yet the moment you consider raising your rates, a knot forms […]Heidi Mooney
- Uncovering Hidden Money Blocks: The Beliefs Holding Women Back (Even When They’re Doing Everything ‘Right’) November 28, 2025This is part two of a new series called Money Vibes You can be smart, strategic, talented, consistent, and deeply committed to your work…and still feel like money is trickling in instead of flowing. If this feels familiar, you’re not alone. Many women entrepreneurs hit a point where the effort is high, the value is […]Heidi Mooney