business books Archives - Her Business Directory™

What Is Brand, Anyway? The Seven Layers of Brand and How They Fuel Your Business

Excerpted from Forging an Ironclad Brand: A Leader's Guide We all use the word "brand" as though everyone else's understanding of it were the same as ours. Yet chances are it's not, says Lindsay Pedersen, author of Forging an Ironclad Brand. "Logo is part of brand," she says. "TV and social media are parts of brand. Naming is part of brand. So are your product, your customer experience, and your SEO tactics. So are your font, your tagline, your business's personality, and the color of your employee uniforms. But none of those are, by themselves, brand." To make smart decisions around shaping and communicating your brand strategy, it's important to understand all the aspects. In her book, Pedersen identifies seven layers of brand: Brand Is What You Stand For. It's what you mean to your customer. It's the place you occupy in his or her mind. Everything your business does either reinforces your meaning, solidifying and growing its place in the customer's mind—or it we…

100 Top Business Books by Women

... in celebration of Women's History Month 2019 The first-annual list of 100 Top Business Books by Women written (in the past 5 years) is finally ready! And my team and I at HER Business Directory Listings are delighted to share it with you. In Celebration of Women's History Month and International Women's Day, we are unveiling our new list of 100 Top Business Books by Women. We thoroughly enjoyed compiling this list and in fact, had quite a bit of help. In addition to our own research and the books we have read, we relied upon our list of connections including social media outreach to learn about great books written by women. We asked women in our Facebook Groups, posted on Instagram, Twitter and LinkedIn. In addition, during our podcast interviews, we asked the experts which books they recommended... the combined results are listed below. If you are a business owner, or have been thinking about starting a business, a professional who would like to advance your career…

An Astounding Fact

HER Business Directory Listings has worked hard to identify and provide program and service benefits that bring true value to our readers. Here is one of those programs... Here’s an astounding fact: People who read business books make more money — a lot more! (Even in tough economic times.) According to a number of studies, people who read at least 7 business books a year earn over 2.3 times more than those who read only one book per year.* Why? One reason is they have a constant flow of new ideas and strategies they can use to help their careers, their teams and their companies. And isn’t doing everything you can to help your team and your company the best way to not only safeguard your career, but to help it grow? Where can you find a stream of new and practical ideas to drive your success? From the world's top business experts. How? Many of them have written books offering their proven strategies and winning ideas. The problem … Who has time to do …