Finding the right brand ambassador for your business or product is essential for building a strong and authentic brand image. Here are steps to help you find and select the perfect brand ambassador:Define Your Goals and Objectives: Determine your objectives for having a brand ambassador. Are you looking to increase brand awareness, boost sales, improve your social media presence, or something else? Identify Your Target Audience: Understand your target audience and their preferences. Your brand ambassador should resonate with your ideal customers. Know Your Brand Values and Identity: Clearly define your brand's values, personality, and identity. Look for a brand ambassador whose personal brand aligns with yours. Set a Budget: Determine your budget for compensating or partnering with a brand ambassador. Some ambassadors may require payment, while others may work for product samples or exposure. Create a List of Potential Ambassadors: Identify…
You may see, hear, and read a lot of people constantly raving about the numerous wonders of a home based business but in reality, starting and managing one isn’t immediately a bed of roses. In some cases, having a home based business is easier than having a business in traditional settings, but in some cases, it’s absolutely the other way around.
Tip #1 You Still Need the M’s for a Home Based Business
The only difference is that there’s no need for you to pay for rent and possibly, you’ll have lower business costs because your business is based at home. But other than that, the process of starting up and the necessary factors of production are still the same.
Money – It’s rarely possible, if at all, to start a home based business without spending even a dollar for investment and pre-operating costs.
Material – If your home based business is selling products and not services then you’ll still have to ensure that you’ve got the best mat…
Busy work is a thief that steals your productivity without your knowledge. You get to the end of your day and you haven’t made any real progress on your goals. Maybe you re-organized your desk or updated your blog. But you haven’t done anything to will truly help you build your business.
“I believe busy work is the product of a dated culture that based performance on how much time you spent at work rather than the quality of that work.” - Shane Green, President of SGEi.
Busy Work = Urgent
The important thing to understand about busy work is that feels urgent. However, busy work never adds value to your business. An example of busy work would be checking your social media accounts the second your phone dings. Doing this makes you feel productive even though you aren’t.
In order to say no to busy work, you have to be willing to say ‘no’ to seemingly urgent tasks. For example, if you’re working on a client …
Ebuyer has teamed up with Myers-Brigg Personality Type Indicator (MBTI) Practitioner Shauna Skinner² to consult on the best office set-up for each personality type
The biggest differences can be seen between introverts and extroverts
With searches for ‘working from home remotely’ increased by +231%1 over the past year, it is clear that the ability to work from home is a massive plus for most people. But how do different employees prefer to work and in what environment would an introvert vs. an extrovert thrive? To find out, Ebuyer has teamed up with Meyers-Briggs practitioner Shauna Skinner2 to take a look at what kind of workspace works best for different personalities and what elements a home office or a traditional office should include so that workers can feel at ease.
Overall, extroverts are, compared to introverts, more outgoing and need to be able to connect with people to be stimulated. An office…
You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”
Admittedly, most of us are squarely in the winging it category, but there are some quick and easy changes you can make that will put even your most important networking tasks on autopilot.
Outsource the research: First step, hire a VA who can find and connect you with potential JV partners, affiliates, guest interviews, and all the other marketing options at your disposal.
With a list of requirements at hand, he or she can spend an hour or two on Google and bring back a list of hundreds of people you can then reach out to. What would a list of 100—or even 10—new JV partners do for your business growth?
Automate the initial connection: Create a script or email template to use when you first reach out to potential partners. Your VA can send this in an email or make a call on your behalf, but having the s…
Many of us dream of the possibility of creating a successful business right from our homes, one that is sustainable and we can run without ever leaving the confines of our humble abode. Alas, there are numerous businesses which begin and end with these great ideas each year. But some people have the know-how to create a business, which can effectively be operated from home and they have learned the secrets to doing it profitably.
Some of the most innovative of the work-at-home-business ideas revolve around the craft business. Many people are interested in having a home-based craft business; furthermore, some have been able to parlay this fun activity -- which others just see as extracurricular fun -- into a business that grows and thrives, increasing in sales each year. Those in the craft business will tell you that having a business sense is imperative, and it is even more important when you run a home-based craft business to love what you do and to let that love…
If you own your own business or are an entrepreneur, you can often be faced with challenges that strike down your motivation to go on. But here are a few ways you can reign in the troops and find the gumption to keep going.Define your core values. Core values encapsulated in a mission statement will guide your company through times good and bad by helping you find direction and bringing you through turbulent times. “Making money” is not a goal that’s sure to keep you motivated when clients aren’t coming, but “delivering sustainable sources of energy” or something similarly specific will help you stay motivated towards a goal that forms the bigger picture.Take a look at the checkpoints. There may be a gap between your desired results and the actual results of what’s happened so far because your goal is monolithic and too far into the future. Take a look at smaller components to get a more accurate picture of how things are progressing, which will also bolster your mo…
Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
And one of the biggest contributors? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.
Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.
All that work… just gone.
Don’t let this happen to you.
Set Clear Goals