business Archives - Her Business Directory™

Stay Ready so You Don’t Have to Get Ready

At some point in time you may have heard the phrase, "Stay ready so you don't have to get ready" but what does it really mean? It is often used to emphasize the importance of being prepared for any situation that may arise. When you Stay Ready you are being proactive rather than reactive. This mindset encourages individuals to consistently stay prepared, whether it's for opportunities, challenges, or emergencies, so they can navigate through life more effectively. It involves adopting proactive habits and mindset.

Here are some examples of staying ready so you don't have to get ready:

Emergency Preparedness: Keeping an emergency kit stocked with essentials like food, water, first aid supplies, and flashlights in your home and car ensures that you're prepared for unexpected disasters like earthquakes, hurricanes, or power outages. Continuous Learning: Investing time in learning new skills, staying updated on industry trends, and expanding your knowledg…

Less Hustle, More Revenue

"Less hustle, more revenue" is a mantra that emphasizes the importance of working smarter, not harder, to increase your income and profitability. Improving efficiency and increasing profitability in business requires a combination of strategic planning, streamlined processes, effective management, and innovation. That includes diversifying revenue streams, monitoring financial performance, forging partnerships with other businesses or organizations that complement your offerings and expand your reach.

Here are 17 strategies to work smarter, not harder:

Prioritize High-Impact Tasks: Focus on tasks that have the most significant impact on your revenue. Identify the 20% of activities that generate 80% of your results (Pareto Principle) and allocate more time to them. Optimize Your Sales Funnel: Streamline your sales and marketing processes to convert leads into customers more efficiently. Invest in improving your website, email marketing, and sales cop…

You Know Your Worth, Do Your Clients?

Knowing your own worth and ensuring that your clients recognize and appreciate your value are essential aspects of a successful professional relationship. Here are some tips to help ensure that your clients understand and appreciate your worth:

Clear Communication: Communicate your skills, expertise, and the value you bring to the table clearly and confidently. Make sure your clients understand what you offer and how it benefits them. Set Expectations: From the beginning of your working relationship, establish clear expectations and objectives. Make sure your clients have a clear understanding of what they can expect from your services. Quality Work: Consistently deliver high-quality work and meet or exceed the expectations you've set. Your performance and the results you provide will help your clients recognize your worth. Educate Your Clients: Sometimes, clients may not fully understand the depth of your work or the complexities involved. Take the time to…

Forget Tech Support! How to Tame the Technical Challenges That Can Wear at Your Sanity

No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage…the list goes on.

And here’s where many new (and even some established) business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.

While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.

“If you’re a fish, swim. And leave the flying to birds. Do what you’re good at, and let others handle the rest.”

And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Take a quick look at t…

How to Find Your Brand Ambassador

Finding the right brand ambassador for your business or product is essential for building a strong and authentic brand image. Here are steps to help you find and select the perfect brand ambassador:

Define Your Goals and Objectives: Determine your objectives for having a brand ambassador. Are you looking to increase brand awareness, boost sales, improve your social media presence, or something else? Identify Your Target Audience: Understand your target audience and their preferences. Your brand ambassador should resonate with your ideal customers. Know Your Brand Values and Identity: Clearly define your brand's values, personality, and identity. Look for a brand ambassador whose personal brand aligns with yours. Set a Budget: Determine your budget for compensating or partnering with a brand ambassador. Some ambassadors may require payment, while others may work for product samples or exposure. Create a List of Potential Ambassadors: Identify…

5 Tips To Know If You Have What It Takes To Start A Home Based Business

You may see, hear, and read a lot of people constantly raving about the numerous wonders of a home based business but in reality, starting and managing one isn’t immediately a bed of roses. In some cases, having a home based business is easier than having a business in traditional settings, but in some cases, it’s absolutely the other way around.

Tip #1 You Still Need the M’s for a Home Based Business

The only difference is that there’s no need for you to pay for rent and possibly, you’ll have lower business costs because your business is based at home. But other than that, the process of starting up and the necessary factors of production are still the same.

Money – It’s rarely possible, if at all, to start a home based business without spending even a dollar for investment and pre-operating costs.

Material – If your home based business is selling products and not services then you’ll still have to ensure that you’ve got the best mat…

Say No To Busy Work

Busy work is a thief that steals your productivity without your knowledge. You get to the end of your day and you haven’t made any real progress on your goals. Maybe you re-organized your desk or updated your blog. But you haven’t done anything to will truly help you build your business.

“I believe busy work is the product of a dated culture that based performance on how much time you spent at work rather than the quality of that work.” - Shane Green, President of SGEi.

Busy Work = Urgent

The important thing to understand about busy work is that feels urgent. However, busy work never adds value to your business. An example of busy work would be checking your social media accounts the second your phone dings. Doing this makes you feel productive even though you aren’t.

In order to say no to busy work, you have to be willing to say ‘no’ to seemingly urgent tasks. For example, if you’re working on a client …

Introverts vs. Extroverts: finding the ideal workspace

Ebuyer has teamed up with Myers-Brigg Personality Type Indicator (MBTI) Practitioner Shauna Skinner² to consult on the best office set-up for each personality type

The biggest differences can be seen between introverts and extroverts

With searches for ‘working from home remotely’ increased by +231%1 over the past year, it is clear that the ability to work from home is a massive plus for most people. But how do different employees prefer to work and in what environment would an introvert vs. an extrovert thrive? To find out, Ebuyer has teamed up with Meyers-Briggs practitioner Shauna Skinner2 to take a look at what kind of workspace works best for different personalities and what elements a home office or a traditional office should include so that workers can feel at ease.

Extroverts

Overall, extroverts are, compared to introverts, more outgoing and need to be able to connect with people to be stimulated. An office…

How to Network Like an Expert

You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”

Admittedly, most of us are squarely in the winging it category, but there are some quick and easy changes you can make that will put even your most important networking tasks on autopilot.

Outsource the research: First step, hire a VA who can find and connect you with potential JV partners, affiliates, guest interviews, and all the other marketing options at your disposal.

With a list of requirements at hand, he or she can spend an hour or two on Google and bring back a list of hundreds of people you can then reach out to. What would a list of 100—or even 10—new JV partners do for your business growth?

Automate the initial connection: Create a script or email template to use when you first reach out to potential partners. Your VA can send this in an email or make a call on your behalf, but having the s…

How to Talk to Your Family about Working from Home

When you first realize the possibilities about working from home, it’s normal to get super excited and believe everyone else will be too. But often times the family isn’t as happy as you are, nor as trusting. They think it’s just a pipe dream, or worse, a scam. They haven’t done the research you have so they do not realize the true possibilities and potential surrounding the idea of working from home. Provide Your Research to Them Many times your family just cares about you so much that they simply want to protect you. But, if you show them the research that you’ve done, they may quickly realize that you’ve done your homework, and that you’re not going to get scammed. Give Examples of Others Doing It Successfully More than likely, at this point you have a circle of influence that includes work-at-home success stories. Let your partner and family in on the fact by talking about how so-and-so is making x dollars and all from working from home. Explain what they do, and put th…

Common Work-at-Home Positions You Can Apply For

Working at home sounds like a dream come true to most people. No tromping out in the cold weather, no need for business clothes, and perhaps a way to truly have integration of family life and work without being fired. But, what sorts of positions can you find that you can do at home? Inbound Call Center Agent An inbound call center agent takes calls using their home phone and computer system from the comfort of their home office (or kitchen table), taking orders for products and services. For example, you may work on a project for well-known home shopping networks or food chain establishments. You’ll be trained, and have practice calls before you get started. You will make between $8 and $20 dollars per hour from home doing this. Some positions are independent contracting and some are full-fledged employees. Outbound Call Center Agent An outbound call center agent makes outbound calls to a list of leads given to them by the company they work with. They will try to sell some…

Tips For Turning Your Favorite Hobby Into A Successful Work-At-Home Business

Many of us dream of the possibility of creating a successful business right from our homes, one that is sustainable and we can run without ever leaving the confines of our humble abode. Alas, there are numerous businesses which begin and end with these great ideas each year. But some people have the know-how to create a business, which can effectively be operated from home and they have learned the secrets to doing it profitably.

Some of the most innovative of the work-at-home-business ideas revolve around the craft business. Many people are interested in having a home-based craft business; furthermore, some have been able to parlay this fun activity -- which others just see as extracurricular fun -- into a business that grows and thrives, increasing in sales each year. Those in the craft business will tell you that having a business sense is imperative, and it is even more important when you run a home-based craft business to love what you do and to let that love…