Busy work is a thief that steals your productivity without your knowledge. You get to the end of your day and you haven’t made any real progress on your goals. Maybe you re-organized your desk or updated your blog. But you haven’t done anything to will truly help you build your business.
“I believe busy work is the product of a dated culture that based performance on how much time you spent at work rather than the quality of that work.” - Shane Green, President of SGEi.
Busy Work = Urgent
The important thing to understand about busy work is that feels urgent. However, busy work never adds value to your business. An example of busy work would be checking your social media accounts the second your phone dings. Doing this makes you feel productive even though you aren’t.
In order to say no to busy work, you have to be willing to say ‘no’ to seemingly urgent tasks. For example, if you’re working on a client …