colors in business

by Amanda Bowman

Color has a deep and often subconscious effect on our behavior.

According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products.

How you use color in your business can affect the success or failure of your business.

Let’s take a closer look.

Color: Truly in the Eye of the Beholder  

We can thank Newton for discovering that color is the sensation of light bouncing off something and entering our eyes. Newton found that light is made up of many different wavelengths, each one perceived as a different color.

For example, the color red isn’t actually in the strawberry …