content marketing Archives - Her Business Directory™

What Motivates People to Pass Content On?

If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from certain sites to friends, while not at all for other sites? These are some of the main factors in play when it comes to why people pass on certain pieces of content. Thinking Emotionally Rather Than Logically Really great marketing gets people to take action by having them think emotionally rather than logically. For example, if a video gets someone really shocked and outraged about some political position, they might post that video on their Facebook wall without necessarily double-checking any of the facts in the video. It wasn't necessarily that the video presented shocking facts, but the fact that they managed to get the watcher in an outraged emotional stage. If you can get your content to really get people fired up, they'll often be much more willing to pass it o…

Words are Powerful – Use them to Your Advantage

Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves people and sell products that people will want to buy. => The Power of Words through Content Your content isn't just what you say; it's how you say it. It's how well you can build a connection with your readers, how well you can relate with them emotionally, and how well you can create passion. If you have a message but don't know how to convey it with conviction, personality, emotion and credibility, chances are it won't be heard. The keyboard, mouse and graphic user interface were first invented by Xerox researchers. They thought they had the best invention in the world, but just couldn't convince anyone that what they invented mattered. Then Apple came along and shared the discovery with the world. A master of marketing, Steve Jobs used these three new inventio…

Product Promotion Tactics that Work

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies. Make sure you’re not over-promoting in your email communications Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative. How-to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advert…

How to Get Current Customers to Refer You to Their Connections

In the past, marketers believed that one unhappy customer would tell 7 other people about their bad experience with a product or business. Today that can be hundreds of people considering all the ways people can express their displeasure via social media and other online avenues. Conversely, before social media, online forums, emails and more, a happy customer may only have told one person about their great experience and today that too can be multiplied tenfold. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Before sharing, the most important thing you need to do is to produce excellent content in a range of formats useful to the prospects in your niche, including: - Articles - Special reports on hot topics in your niche - Videos on YouTube - Images/infographics - Webinars - PowerPoint presentations on platforms like Slideshare - Emalls in your * email marketing platform and autoresponder -…