by Heidi Richards | Blog, Business Tips, Lead Generation, Social Media, Writing
If you know what motivates people to pass your content on, you have a much better chance of getting them to keep doing so in the future. Why is it that people are willing to continually pass on content from certain sites to friends, while not at all for other sites?...
by Guest Writer | women in business
Being able to use your words effectively is one of the most powerful skills you could learn. Through harnessing the power of words, you can build a solid following of users, create content that moves people and sell products that people will want to buy. => The...
by Heidi Richards | Blog, Lead Generation, Marketing and Sales, Promoting Your Business
When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re...
by Heidi Richards | Blog, Promoting Your Business, viral marketing, word of mouth
In the past, marketers believed that one unhappy customer would tell 7 other people about their bad experience with a product or business. Today that can be hundreds of people considering all the ways people can express their displeasure via social media and other...