Defining Your Ideal Audience – A Checklist
This checklist is designed to help you remember the important aspects of determining who your ideal audience is. Keep in mind, your individual business may or may not need all of this information. In addition, you may need to add some factors we have overlooked.
Demographics to Know
Age
Gender
Marital Status
Household Size
Ethnicity
Location
Occupation
Income
Psychographics to Know
Values
Personality Traits
Lifestyle Choices
Attitude
Opinions
Interests
Goals & Challenges
Activities/Hobbies
Habits
Religious Beliefs
Other Things You May Want to Know
Their worries or fears
Their deepest desires
Influencers/mentors they follow
How they like to consume information (online, offline, video, written material, etc.)
How much time do they have to learn and apply what they are learning?
How do they prefer to be contacted?
Which brands, products or services do they like most and why?
Wher…
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