by Heidi Richards | Blog, Influence
If you don’t get to know the people you are trying to motivate, you won’t motivate them. It is that simple. You can’t apply motivational techniques as if they are a recipe for cooking stew. Besides, even when you cook stew, you often deviate from the recipe. You need...
by Heidi Richards | Blog, Promoting Your Business, Writing
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman [bctt tweet=”Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising...
by Heidi Richards | Blog, Business Success, Influence, Self Confidence, Success
There are the aspects of persuasion that we all like to acknowledge, such as charm, wit, likeability, and agreement. Then there are those that tickle the part of our minds that fears losing out on something. Those methods fall under the category of “Secret Keys,”...