Learning What Makes People Tick

If you don’t get to know the people you are trying to motivate, you won’t motivate them. It is that simple. You can’t apply motivational techniques as if they are a recipe for cooking stew. Besides, even when you cook stew, you often deviate from the recipe.

You need to get at the heart of who each person is when motivating them. People are different, and you need to consider those differences. Some people are driven using high energy techniques whereas others like a laid-back and subtle approach.

To learn about others, you need to learn more about what they are like on a personal level. If you have been avoiding participation in after work activities, you may want to start. This doesn’t mean you need to do it every time. Your employees need to have time away from the boss on occasion. However, you do want to get to know your workers in a more relaxed and social environment.

It’s not likely that your workers will open up completely when you are…

Read more
  • 0

Storytelling – There’s Power in Words

“After nourishment, shelter and companionship, stories are the thing we need most in the world." ― Philip Pullman [bctt tweet="Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising executives know this too. Story-telling is one of the most effective ways to influence a prospect." via="no"] What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities. 1. Storytelling establishes a brand. Many of the world’s most popular brands were built on stories. Ford Motor Company for example, was built and still thrives on the story of Henry Ford. Think about the other stories that are connected to brands. They don’t just have to be about the founder of the company either. Man…
Read more
  • 0

The Secret Keys of Persuasion

There are the aspects of persuasion that we all like to acknowledge, such as charm, wit, likeability, and agreement. Then there are those that tickle the part of our minds that fears losing out on something.

Those methods fall under the category of “Secret Keys,” because they’re extremely valuable and highly effective, and when you use them well, you can create profoundly positive results for yourself, those you love, and everyone around you.

Here are 3 that you can use almost anytime. 1.     Promise a Secret

People love to know what others don’t. We all love to hear secrets. If you promise to reveal something that was previously hidden, you will capture others’ attention quickly. Then when you give them the bit of secret information, you will have added value to their lives, which brings up our second point…

2.     The Law of Reciprocity

There is something funny that…

Read more
  • 0