What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.
So if they are doing all of these things "right," how are they sabotaging their success? Well there are lots of ways.Following are just a few of the ways small business owners unknowingly sabotage their own success.
(1) They have not taken the time to develop a marketing plan.
A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right.…