4 Tips to Become the Marketing Queen

A woman-owned business is designed to thrive. As women and small business owners, we have the ability to communicate, and even collaborate, in ways that other businesses might overlook due to their size and leadership. In order to capitalize on this unique stance within the business world, women must utilize all means of communication, which means taking our marketing strategies above and beyond, both online and offline. The two go hand-in-hand, and finding the correct balance - that sweet spot, if you will - is key. Here are four tips to help set you on the right path for becoming the marketing queen of your business. Stand Out! You’ve probably heard this before, but what does that really mean in terms of actually marketing your business? A business card is important, but in a meeting or a large conference, those things get shoved in pockets and briefcases faster than you can say “Call me!” Adding a memorable touch will give clients and prospects a reason to look for you…
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Get Ready for the Holidays with These Ten Marketing Tips

Yes, there is still time to get ready for the holidays! Here are a ten tips to make for a more successful holiday season. 1. Review last year’s sales records. Compare them to prior years. This will help you “forecast” what you could do this season. Has your business seen a steady increase each year. Have you had poor sales one year and brisk the next? If so, what was happening in the world? Was the economy strong or weak? Did a natural disaster affect your business? You must consider all things possible when making your forecast. 2. Check inventory. Do you have items from last year that you need to sell? Can you sell them at full-price (such as traditional items)? These do not include the trendy seasonal items that reflected the times and would be considered outdated by your customers. 3. Review the items you have pre-ordered – it is amazing how quickly we forget all those wonderful things we purchased during gift and trade shows in anticipation of a good holiday. 4…
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