Communicating More Effectively

Learning to communicate effectively means that you first must first learn how to be assertive. The other options of communicating are passiveness or aggressiveness – both of which tend to alienate those you’re trying to communicate with.

When you learn to communicate effectively by flexing your assertive muscles, you’ll experience a boost of self-esteem and a personal confidence which will help you succeed in all areas of your life.

You’ll learn to be less resentful or feel inadequate or guilty about your decisions and will experience more freedom in your life. But, most of all – the way you communicate will improve your relationships, both at work and at home.

Assertiveness means that you’re able to express your thoughts and feelings without anger and in an appropriate and honest way. You’ll be standing up for your rights as a thinking and valuable individual and others won’t be confused about your beliefs and opinions.

Some techniqu…

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The Ins and Outs of Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances. Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them. A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was de…
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