4 Tips to Become the Marketing Queen

A woman-owned business is designed to thrive. As women and small business owners, we have the ability to communicate, and even collaborate, in ways that other businesses might overlook due to their size and leadership. In order to capitalize on this unique stance within the business world, women must utilize all means of communication, which means taking our marketing strategies above and beyond, both online and offline. The two go hand-in-hand, and finding the correct balance - that sweet spot, if you will - is key. Here are four tips to help set you on the right path for becoming the marketing queen of your business. Stand Out! You’ve probably heard this before, but what does that really mean in terms of actually marketing your business? A business card is important, but in a meeting or a large conference, those things get shoved in pockets and briefcases faster than you can say “Call me!” Adding a memorable touch will give clients and prospects a reason to look for you…
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How Businesses Utilize Social Media to Connect

Chances are if you have been in business more than a day, you are using social med. And in fact, if you are getting ready to launch a new business, you are likely using it.  But are you using it correctly? If you're doing it right, social media is a good way to keep up with public opinion about your business and post regular updates about what's going on. Businesses tend to run the gamut between awesome social media strategy, poor media strategy, and no strategy at all and sometimes it feels like there are more ways to get it wrong than to get it right. If you follow some basic tips, though, you can nail that social media strategy in a way that engages customers in a positive way. Don't ever ignore social media. Whenever someone has a gripe about you and your business, they might tell everyone except you. However, an attentive social marketing strategist can quickly find out what people are saying about the business and respond to it. Coca-Cola is one company that…
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