Storytelling – There’s Power in Words

“After nourishment, shelter and companionship, stories are the thing we need most in the world." ― Philip Pullman [bctt tweet="Did you know that some of the most successful business owners and copywriters are exceptional storytellers? Advertising executives know this too. Story-telling is one of the most effective ways to influence a prospect." via="no"] What is Storytelling? Storytelling is the tactic of creating an image about your company. Officially, storytelling is “the conveying of events in words, images and sounds often by improvisation or embellishment.” In the world of marketing, storytelling offers a number of advantages and opportunities. 1. Storytelling establishes a brand. Many of the world’s most popular brands were built on stories. Ford Motor Company for example, was built and still thrives on the story of Henry Ford. Think about the other stories that are connected to brands. They don’t just have to be about the founder of the company either. Man…
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The Story You Tell

Storytelling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. The story you tell, and the method in which you use to weave that story throughout your marketing campaigns will be based on your overall goals but one thing remains the same:  Your story will be designed to introduce your brand to the world in a way that helps you stand out and apart from the competition. Storytelling is a testament to our hard work; it highlights the efforts we’ve taken to create an outstanding brand, and it helps deliver large pieces of content in a way that people can connect to.  It’s also the easiest way to express emotions and illustrate your commitment to providing value. There’s nothing more powerful than a carefully crafted story that fulfills the needs of your core market.  Have you ever used story-telling to launch a produc…
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