No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage…the list goes on.
And here’s where many new (and even some established) business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They install it. Creating a video training series? They buy Camtasia; spend weeks learning it, and more weeks recording and editing video.
While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best ROI, and let go of the rest.
“If you’re a fish, swim. And leave the flying to birds. Do what you’re good at, and let others handle the rest.”
And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Take a quick look at t…