How to Get Current Customers to Refer You to Their Connections

In the past, marketers believed that one unhappy customer would tell 7 other people about their bad experience with a product or business.  Today that can be hundreds of people considering all the ways people can express their displeasure via social media and other online avenues. Conversely, before social media, online forums, emails and more, a happy customer may only have told one person about their great experience and today that too can be multiplied tenfold. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Before sharing, the most important thing you need to do is to produce excellent content in a range of formats useful to the prospects in your niche, including: - Articles - Special reports on hot topics in your niche - Videos on YouTube - Images/infographics - Webinars - PowerPoint presentations on platforms like Slideshare - Emalls in your * email marketing platform and autoresponder -…
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